Made In The U.S.A.

Green Marketing

In Adventures on May 1, 2009 at 12:20 am

Speaking of greenwashing, I recently received an email inviting me to participate in an online webcast of a “Green Marketing Summit.”

Join leading marketing experts at the free, online Green Marketing Summit. Experts will discuss evolving consumer attitudes, avoiding greenwash, the impact of the recession, and emerging trends in green trade shows and green branding.

Other highlights of the email included:

Save the Buyosphere! Selling Green in the Age of More, More, MORE

Key Insights into the Sustainability Consumer

The Ten Signs of Greenwash (and how to avoid them)

Sounds like a pretty interesting presentation. And it just goes to show how important “green” is to marketers these days.

I think a lot of them need to attend the “how not to greenwash” webinar.



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