Made In The U.S.A.

Conspicuous Consumption

In Adventures on September 8, 2009 at 12:30 am

That’s the opposite of what this is. Conspicuous consumption. I’m trying to be as inconspicuous as possible.

That’s why I blog about it.

Okay, so maybe I am not being so inconspicuous, but were someone to not buy all the crap I’m not buying and not blog about it all the time, they would be very inconspicuous in the eyes of consumption karma.

This site defines conspicuous consumption as a surprisingly old-school social device for gaining acceptance among an upper class of people.

The 1950s in the US saw conspicuous consumption as the process of “keeping up with the Joneses.” If a neighbor had a new car, then one should get a new car oneself so as to maintain a certain status. It didn’t matter if one needed a new car. In fact the hallmark of conspicuous consumption is to buy things one doesn’t need.

Let’s all try not to do that.

The irony, among our new inconspicuous elite, will be that those who make lavish purchases they don’t need will be ostracized for being of a lower class. Agreed?


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